These days, World Cup races can be watched live, bike reviews pop up the day after the First Look article, and there's a seemingly endless supply of "shredits" that offer varying amounts of inspiration. Mountain biking, like pretty much everything else, has changed a lot thanks to the internet. Another relatively new development: the rise of the (more) relatable everyman. While a lot of us will always look up to racers and freeriders, the last five years have seen the popularity of influencers, YouTubers, or whatever you want to call them, grow a massive amount.
Seth Alvo's YouTube channel, Berm Peak, previously known as Seth's Bike Hacks, is one of the most successful out there, and I sat down with him to chat about how he ended up on YouTube, what it’s like creating videos all the time, building his own bike park, traditional media versus YouTube, and all sorts of other things… Due to a mic failure, my audio is worse than usual. My bad!
THE PINKBIKE PODCAST // EPISODE 109 - BERM PEAK'S SETH ALVO ON MAKING VIDEOS 24/7, SOUL RIDES, AND BUILDING A BIKE PARK March 15th, 2022
There's more to it than a GoPro and iMovie.
Featuring a rotating cast of the editorial team and other guests, the Pinkbike podcast is a weekly update on all the latest stories from around the world of mountain biking, as well as some frank discussion about tech, racing, and everything in between.
Seth has probably done more for the mountain bike world than any sick gnar gnar shredder brah berm slapper pro. Getting folks into the sport is good for everyone and his reach is insane.
If you think about all the racers and pro's they're likely all followed by the same core group of people whereas Seth (and other youtubers) probably have completely distinct fanbases that reach far beyond the core mountain bike base.
Agree and agree, except the part about more folks into the sport. Really a whole different topic, but I'm not sure growing the sport improves the sport, or is generally a good thing. Sometimes less is more. And "Growing the sport" is a big E-bike sales pitch, and there is nothing I dislike more than motorcycles with pedals. Nothing. But I digress...
@Moonie2123: You walked back that agree and agree part quicker than Lieutenant Dangle on Reno 911 when buying ostrich cowboy boots from Zapateria La Bailerina.
@Moonie2123: I just want more trails built all over. The bigger the economic force MTB tourism is I think we have a good shot. E-bikes stand to make or break this movement. They could set us back 10's of years or push things forward. We'll just have to wait and see.
thats exactly why he should stop putting knockoff alibaba forks on his flipbikes and start being a good advocate for the sport rather than just an advocate
@gravitybass: I don't know if it's really a marketing error. "Seth's Bike Hacks" didn't really describe what his channel actually was by the time he changed it, whereas "Berm Peak" is much more flexible so he can fit in content like the RC car stuff (not my thing personally, but people are watching those videos). The "error" was probably picking a name as specific as "Seth's Bike Hacks" in the first place – but I doubt he was envisioning that the channel was going to get so big or become what it has become when he was starting it.
When rebranding you're always going to lose something in terms of name recognition, but it's still often worth it in the long run if the new brand is better, which "Berm Peak" definitely is. (I have no insight into their revenues, but I would bet, for example, that they're selling way more merch with "Berm Peak" on it than they did with SBH).
Probably could have smoothed the transition with "Seth's Berm Peak" or something. But I don't have millions of viewers (not sure if I should be grateful or not for that) so I won't judge.
Same. Was surprised to read on Seth’s Patreon post that this is the second time he’s been interviewed. Here I thought this was the first time these two worlds were colliding ala the Bizzarro Jerry.
I’m one of those guys that tends to respond to the negative on Pinkbike. I’m not doing it anymore. I’m posting if I have something constructive to say. That was a very good podcast.
Seth is the scrappy, down-to-earth guy who does the work, takes risks, and also happens to be one of the biggest positive influences in mountain biking.
Regardless of what people say about Seth, I think he’s awesome! He’s pretty weird in a fun kind of OCD way and there’s no denying that he is an incredible content creator. His videos are great at growing the sport and helping people understand our niche. His videos are very entertaining and well made. I’m a Berm Peak fan! Glad he could get on the podcast.
what are people saying about Seth though? I thought he was a universally liked figure in MTB, like a somewhat quirky uncle. Something like the Doug DeMuro of MTB
Seth is cool. I can put on one of his vids and leave the room, knowing he's not going break anything or light some shit on fire or punch a security guard or whatever. Thanks for that. Inoffensive, wholesome, fun. Shout out my guy BW for understanding that and sending him those first bikes to Florida--I was fully of the mind that it'd be as effective as every other bike product placement maneuver in history (read: not effective). Dude got it.
I am halfway through the podcast and i am surprised Seth has shared so much info, especially since he's said a couple times he considers Pinkbike as his main competitor.
I'm intrigued with how much insight Seth has provided. He has done so much for the MTB community and his local NC community. However, I will say that I have stayed at Mulberry Gap. It is an amazing place and does offer a lot of what Seth said they didn't, and much more. My only hope is that people don't discount Mulberry Gap and actually do some of their homework on the place. It is setup as a camping bed and breakfast, with some of the best food I have ever had! The people that run the place are amazing and the trails are perfect. Thanks for the interview/podcast Pinkbike!
@mikelevy that was such a good listen. I don't even mind that it sounds like you recorded it in the toliet Super interesting to hear Seth's take on the public bike park. I have been a part of making one happen in my home town and it is a lot of work but the most rewarding thing ever. Seeing so many stoked riders makes it all worthwhile. Looking forward to seeing some content of the trails when they open in April. Great work on the podcast!
Hearing him talk about helping to build a bike park is amazing. My home town has been doing the same, but with 1/100th the cost. Everything built so far has been via donation. Hundreds of hours from amazing people, and a City that is willing to just let us work. Many trails are far from great, but hopefully someday we can get it there.
@mikelevy, another great episode, will add Seth to my watch list!
By return, if you enjoy YouTube car content, you may like some of these... Bad Obsession Motorsport - Project Binky - Classic Mini with a Celica Turbo4 running gear / engine conversion, done right The Skid Factory - couple guys in Australia that do quality conversions and explain everything along the way - good enough to get me trying an engine swap. Mighty Car Mods - one of the big car build channels you;ve probably seen, I really enjoyed the Japan trips and Kei car content is worth looking up - surely Tom and Christina need to be sent to Japan. The Car Trek series are a lot of fun, like old Top Gear challenges - sure this has been suggested, but would be awesome to see Pinkbike do a buy a bike from the BuySell and be sent off on a big trip with some challenges thrown in. The Race - quality F1 content.
I found this quite inspiring - plus it answered a load of questions I've had whilst watching the channel.
As an average rider (although I think Seth is pretty decent) the thought of making a career out of mountain biking seems pretty far fetched so it's cool to hear how Seth did it
Is it me or can I hear Brian Park laughing in the background of every podcast that he isn't on? Also I haven't listened to this one yet so maybe he's on this one but the question is still relevant.
Always really liked Seth's videos, especially when just getting into the sport. Definitely feels like he caters to an entirely different group than the typical PB readers/commenters.
I definitely remember when one of my friends first got a mountain bike and then I went home and just looked up mountain bike videos and Seth Bike Hacks came up and then I was gone forever.
I watch his channel, like millions I have enjoyed it often times...but the disrespect of athletes, teams, racing was offensive. And referencing a negative tone about athletes that; "Not everyone has a neck tattoo" and youtubers are actually "genuinely nice people", implying that athletes are not nice people..."its our time now, the nerds have taken over" was all just offensive to the work pro athletes put in to showcase their talents on the track for us to watch, the incredible development many athletes offer for the best products. I have no problem with the dude, or his channel, he offers some fantastic episodes that I enjoy, but that air of youtubers are better than athletes was not cool at all. Also him sort of whining about 'fastfood' content of tiktok, insta, social media, etc, vs his higher end long form stuff was kind of ironic-how do you think Clay Porter, Westerlund, etc feel about pouring their heart and soul into a creative project only for a video on building ladder drop in your backyard to get more views.
At any rate, good for seth and all the youtubers, but, lets not shit on racing or performance athletes.
I live for PB casts weekly and Seth is cool & all but...I found this to be white noise. I'm unsure who anyone riding a bike doesn't know of Seth / Berm Peak yet. But... def' better than the interview w/ Robin though (sorry Robin, but you're a boring CEO who talks like a boring CEO).
The new Berm Park (opens April 2022) is ironic to me: tons of us have approached our local towns for literally decades to get trails in but it took a Halfback (NY>FL>NC) to get it on the radar. Even then, Asheville (the main city) balked so it was built in nearby Canton NC: the paper mill / stinks-like-fresh-wiped-ass / Pigeon River polluting / cancer capital of the entire Blue Ridge due to the paper mill effluent.
It's well built and I'm sure I'll hit the park when it opens - its free, and the builders (Elevated Trail Design) are top notch but, damn, the stench there is unreal. It at least went in on a tract of land that was just gonna be a NASCAR training site (or similar) so that's great...but is still Canton, ugh. Maybe just wear a gas mask...
Do you have any sources of NPDES violations or the cancer claims? I'm genuinely curious. Sure it doesn't smell great, but, I have never heard they have had compliance issues in terms of effluent.
Weird. I love some PB and Seth is OK, but living near Asheville / Brevard NC, Seth is white noise.
Was hoping for some PB staff Arizona road trip recordings: insults, fails, victories, food fight recordings - anything - but got Yet Another Seth His Bike Park That Asheville Lost to Canton NC - Smelliest & Most Cancer-Filled western NC Town podcast.
Not a biggie - there are worse things in the world, but man, waiting 2 weeks for a cast for a brown-out about a dude we've all heard way too much from & about was disappointing. Woulda been more interesting to just interview Robin and let him ramble about is vision for PB, Beta & Outside.
I can't watch his videos. Something about his voice or speech pattern just irritates me. Good on him though for making a career of mountain biking while being an average rider. Gives me hope.
He has created one of the most followed MTB YouTube channels ×2 on the planet.... Which is a million times more relatable then most MTB content out there. Including pinkbike... Used his patron, to create a modern and free, public bike park.... Nobody is under any illusion, that he isn't isn't business oriented person... What have you done for MTB?
@dvcpinkbike: ahh the old, 'turn a comment around. Into something completely off base and about the pandemic/vaccines/boosters' trope.... Super weird flex, but here we are....
@OlSkoolJake: What have I done for MTB? Too long of a list. Why does it matter WTF anyone did for MTB? Super weird flex...people still using that slang?
If you think about all the racers and pro's they're likely all followed by the same core group of people whereas Seth (and other youtubers) probably have completely distinct fanbases that reach far beyond the core mountain bike base.
When rebranding you're always going to lose something in terms of name recognition, but it's still often worth it in the long run if the new brand is better, which "Berm Peak" definitely is. (I have no insight into their revenues, but I would bet, for example, that they're selling way more merch with "Berm Peak" on it than they did with SBH).
Shout out my guy BW for understanding that and sending him those first bikes to Florida--I was fully of the mind that it'd be as effective as every other bike product placement maneuver in history (read: not effective). Dude got it.
yeah.
Really enjoyed this, it was a nice different perspective on things.
However, I will say that I have stayed at Mulberry Gap. It is an amazing place and does offer a lot of what Seth said they didn't, and much more. My only hope is that people don't discount Mulberry Gap and actually do some of their homework on the place. It is setup as a camping bed and breakfast, with some of the best food I have ever had! The people that run the place are amazing and the trails are perfect.
Thanks for the interview/podcast Pinkbike!
By return, if you enjoy YouTube car content, you may like some of these...
Bad Obsession Motorsport - Project Binky - Classic Mini with a Celica Turbo4 running gear / engine conversion, done right
The Skid Factory - couple guys in Australia that do quality conversions and explain everything along the way - good enough to get me trying an engine swap.
Mighty Car Mods - one of the big car build channels you;ve probably seen, I really enjoyed the Japan trips and Kei car content is worth looking up - surely Tom and Christina need to be sent to Japan.
The Car Trek series are a lot of fun, like old Top Gear challenges - sure this has been suggested, but would be awesome to see Pinkbike do a buy a bike from the BuySell and be sent off on a big trip with some challenges thrown in.
The Race - quality F1 content.
As an average rider (although I think Seth is pretty decent) the thought of making a career out of mountain biking seems pretty far fetched so it's cool to hear how Seth did it
I have no problem with the dude, or his channel, he offers some fantastic episodes that I enjoy, but that air of youtubers are better than athletes was not cool at all.
Also him sort of whining about 'fastfood' content of tiktok, insta, social media, etc, vs his higher end long form stuff was kind of ironic-how do you think Clay Porter, Westerlund, etc feel about pouring their heart and soul into a creative project only for a video on building ladder drop in your backyard to get more views.
At any rate, good for seth and all the youtubers, but, lets not shit on racing or performance athletes.
The new Berm Park (opens April 2022) is ironic to me: tons of us have approached our local towns for literally decades to get trails in but it took a Halfback (NY>FL>NC) to get it on the radar. Even then, Asheville (the main city) balked so it was built in nearby Canton NC: the paper mill / stinks-like-fresh-wiped-ass / Pigeon River polluting / cancer capital of the entire Blue Ridge due to the paper mill effluent.
It's well built and I'm sure I'll hit the park when it opens - its free, and the builders (Elevated Trail Design) are top notch but, damn, the stench there is unreal. It at least went in on a tract of land that was just gonna be a NASCAR training site (or similar) so that's great...but is still Canton, ugh. Maybe just wear a gas mask...
Was hoping for some PB staff Arizona road trip recordings: insults, fails, victories, food fight recordings - anything - but got Yet Another Seth His Bike Park That Asheville Lost to Canton NC - Smelliest & Most Cancer-Filled western NC Town podcast.
Not a biggie - there are worse things in the world, but man, waiting 2 weeks for a cast for a brown-out about a dude we've all heard way too much from & about was disappointing. Woulda been more interesting to just interview Robin and let him ramble about is vision for PB, Beta & Outside.